Monthly Archives: August 2015

GOOGLE WARNS SITE OWNERS: GOOGLEBOT CANNOT ACCESS CSS AND JS

It’s not a new update from Google but a rush of new warnings that Googlebot cannot access your CSS and JS files. These fresh warnings were issued by Google via Google Search Console. Here’s an image.

google-css-js-warning

What these warnings actually mean?

Google through its user guidelines has been informing webmasters from time to time to unblock the CSS and JS files. So if you still have them blocked, the new fetch and render tool warns you when you block the CSS and JS files. Google renders the page from a user’s perspective, so blocking them can impact big time. These warnings are not penalty notifications as some may think but resolving this issue is important.

So, how do you fix these issues?

Log-in to your Google Search Console account, and then go to your site dashboard. Click on Google Index > Blocked resources and check if the search console is showing anything under “Pages affected”.

google-search-console-blocked-resources

Now, click on the domain under the host column, which will show all the files which are blocked for crawling. Most probably, you see files such as theme or plugins. css &. js files which are essential for site display. If that is the case, you need to edit your site’s robots.txt file. This is applicable for almost all WordPress blogs & few other popular CMS.

google-search-console-blocked-jss

If you do not see any blocked resources for your site right away, so you can use Fetch as a google feature. How to do it? Just follow these instructions:

Click on Crawl > Fetch as Google to add a fetch & render request that will be completed in few seconds. Then see how Google sees (Renders) your site. Then click on robots.txt tester to further see which line of your robots.txt file is blocking the bots from accessing your site’s CSS & JS files.

google-search-console-fetch-as-google

How to fix CSS and JS warning by editing robots.txt file?

If robots.txt sounds new to you then don’t worry it’s a common lingo in the SEO parlance. For WordPress websites or blogs, most of them already have “wp-includes” or “wp-content” blocked via robots.txt. A simple fix is to remove this line of code from the robots.txt which should fix most of the warnings relevant to CSS and JS.

If you are searching for answers from Google, you can probably watch a video by Matt Cutts posted way back in 2012 on why you should not block JS & CSS files on your web page.

Still have questions? Let our professionals help you out. Request a quote now. Alternatively, you can get in touch with us at 1-888-545-0616 (Toll-Free) or email sales@ebrandz.com.

IT’S NOW OFFICIAL – GOOGLE+ AND YOUTUBE HAVE PARTED WAYS

So, Google has now officially announced that Google+ will sever ties with its popular video uploading entity YouTube. This development comes several months after Google stopped forcing its users to create accounts under it’s not so popular Google+ social network. After initial excitement, G+ network could not ramp up numbers or sustain excitement in its social network. So for the sake of numbers (users), Google made it mandatory to create a Google+ profile to create accounts on other services they own. Many people were absolutely livid with this (as you can imagine). Forcing people to do something against their will never works which is why Google has now decided to reverse this extremely unpopular decision.

Google YouTube Have Parted Ways

About the development, Google’s Bradley Horowitz says “Your underlying Google account won’t be searchable or followable unlike the public Google+ profiles. And those who already created Google+ profiles but don’t plan to use it, we’ll offer better option for managing and removing these public profiles.” He further added that Google+ integration with other websites would be a slow and a gradual process. He said that “in coming months, a Google account will be all you need to share your content, communicate with contacts, create YouTube channel across all Google platforms”.

Google had always been criticized over its attempts of integrating YouTube videos to the Google+ profile to give it much needed boost. Because of this, there was a growing concern and uproar among the users who felt that they were forced into the deal.

YouTube further clarified that the users who were unhappy with the integration will just need to press the button to disintegrate their YouTube profile with Google+.

This reminds us of early 2002. Microsoft was kind of desktop and enterprise segment, but was totally clueless about its online strategy. Google came in and started dominating online space kicking out Microsoft and others. It seems Facebook is doing the same to Google for Social. There is a lot of money to be made in Social contextual ads and it seems Google will be missing the boat. One option Google has is to utilize 70 billion dollars in cash which they have and buy some good social companies. Twitter should probably be their first choice. So we might hear more chatter of Google’s attempt to either buy twitter or some other social company.

Google has been accused that it does not take its social network seriously. While Facebook and Twitter both have great developer network and community, Google’s efforts to cultivate the developer community have been mediocre at best. A simple thing like publishing to G+ page needs your app to be whitelisted by them. Which is crazy when compared to how easy it is to setup and start using Facebook and Twitter or any other Social API to publish.

Coming back to the news, post this development, YouTube will be among the first big service to move away from Google+. So far, we’ve seen Google strip Google+ out of Gmail, Search, the navigation bar, Photos and Hangouts. With YouTube integration out the window, there really isn’t too much of Google+ left in the other Google products.

Still have questions? Let our professionals help you out. Request a quote now. Alternatively, you can get in touch with us at 1-888-545-0616 (Toll Free) or email sales@ebrandz.com.