eBrandz Blog

A spotlight on specialized search and data analysis services

A spate of Specialized search and data analysis can be extremely valuable and handy as the online world continues to expand at a breathtaking speed. The key is to pinpoint exactly the quantity and quality of data in terms of immediacy, relevance and location.

A restaurant chain, for instance, might employ the intelligent search tool for figuring out whether a new site is ideal for business, whether it’s in vicinity of the competition, and how the local customers have responded to the place on a social ratings site like Yelp. Going a step further a quick check on gas stations near the location can help to work out how many potential customers come off the highway.

Change the search and data analysis spectrum

There are many niche services like Factual that are fast emerging on the scene, establishing themselves as powerful knowledge-driven data resources to change the whole dynamics of search. These specialized engines can seamlessly arrange ‘many billions of individual nuggets of data arranged across n a wide array of verticals such as Entertainment, Education, Health. Such search tools are essentially meant for a consumer-centric business of modern age.

Infochimps, for example, provides geographic as well a social data, among various other types. The platform acts as an end-to-end Big Data solution, backed by infrastructure and expertise. It claims to ingest data from the corporate user’s legacy databases, data feeds, data sourced from the web, or its own Data Marketplace – in an affordable and scalable way.

Leverage your BI

The tool makes it more useful with algorithm hosting plus in-stream data augmentation. Its powerful data system can host and manage database; ingest and deliver vast amounts of data even while undertaking complex, resource-intensive analytics. The aim is to unlock the potential of the Big Data that businesses already possess and of the even bigger, better data available on the vast Web as well as the Social world.

Underlining its features, a recent news report in the Wired.com, mentions: It’s targeting startups and smaller units within enterprises – those Big Data users sans a lot of reliable resources. It has on offer a more hands-on service for enterprises as platform-as-a-service or as on-premises system. The tool offers visual tools for connecting and controlling the pieces of the system.The company’s CTO, Flip Kromer, has been quoted as saying, “It’s your system diagram as if coming to life.

According to Mr. Gilad Elbaz, he and his research team, feel that it makes perfect sense to fine tune data, however, trivial it may seem. Revealing the true and precise facts of the world to each user is the mission of a lifetime. He has been quoted as saying: ”Lately, I have been thinking that there is need to get a bit more personal data (not necessarily names and addresses of people, rather their genetic information, and things like what they ate, where and when they exercised etc – ideally, for each person on the earth, now and forever). I want to figure out a way, to get people to leave their data to science”