By using a host of handy tools and the inputs from them, conversions can be enhanced. Based on the findings, specialists will analyze the behavior of your business site visitors and optimize the page under testing as per their requirements. This will play a significant role in increasing the conversion. Even seemingly simple modifications can help significantly increase the conversion, at times.

In the previous post, we’ve grasped certain aspects related to Google Website Optimizer and Google Analytics that serve as tools for analyzing site visitors’ behavior. You may also consider Click Heat, Scroll reach & Mouse move map that will let you analyze where your users are actually clicking and how many of them actually scroll down a page. Here are some of the aspects regarding the complete and comprehensive Heat map:

• A holistic Heat map allows you to optimize your conversion rate as well as usability aspect by effectively visualizing your site users’ each mouse move, click and scroll. The maps and reports are generated through thorough analysis of the visitors on your site.
• Heat maps can be termed as aggregated reports, which visually display the areas of a particular webpage that are looked at, more regularly clicked on, prominently focused on and more interacted with by your online visitors. This helps establish a firm pattern of site visitors and their behavior. An elaborate heat map will usually include Mouse Move heat map, Click Heat map, Attention Heat map and Scroll reach Heat map.

Mouse Move heat map

Independent research has established a definite correlation between both mouse and eye movements. This forms the basis of precise Heat maps invariably based on mouse movements of the site users. Let us get some more inputs about relevant aspects of Mouse Move heat map:

• It will let you find out exactly what your site visitors are presently looking at and largely focusing on within an array of pages on your site. In effect, it’s among the most definitive modes of conducting accurate eye tracking at an affordable cost and that too, on a global scale.
• It’s considered a reliable method to carry precise eye tracking on a wider scale in a very cost effective manner. By accurately aggregating the visitors’ mouse movements on a specific webpage, an elaborate visual representation is created to grasp what visitors are broadly checking and focusing on from among the various elements within the page.
• To make the exercise more comprehensive, the data for each version of your webpage should be kept, making A/B testing of multiple webpage elements quite feasible. Find out the design and layout elements that boost conversion rates and what your potential customers read or see before they make a decision regarding purchase, and how many of them actually miss your call-to-action buttons.