Videos allow people to digest the information sans devoting as much time as if they were to go through the entire text on the same topic. Just having a visitor stick around to see your uploaded video will keep him or her glued to the webpage for a longer while. This is the main advantage of live visual content, helping you in lead generation and conversions! It is important that each video on your site is optimized.

There are many useful SEO practices that will ensure optimization of your video content. Here are a few guidelines:

• Use keywords in your video title. This may sound very basic, but people often forget to do so. In fact, it’s one of the most effective ways of optimizing your live visual content. Find out which are your most important keywords and use them.
• Don’t create a monotonous and hackneyed title if you wish visitors to be drawn to your video through relevant search results. Don’t be frivolous or exaggerate. Be honest in claiming what the video is actually about instead of giving a lofty title. This will only disappoint your potential viewers.
• Infuse your video description with important keywords. Search engines make sense out of your course description while ranking your page. Ensure that there are relevant key terms in the description as well to make your video content search engine friendly.
• Ideally, link back to pages of your own site or blog in the description text. Ensure you link keywords to relevant sections. Do not forget to tag your video content. This is important from point of view of SEO. Your video file names should be SEO-friendly.
• Attaching the video transcript to its timeline allows YouTube users to seek specific portions by phrase. This transcript can be searched and indexed by engines, which means the videos themselves can facilitate search ranking. YouTube can automatically do captioning part. However, computer-generated errors in it would need to be corrected manually. The combination of the transcript to the video timeline can be very effective.
• There are online resources to help you in the process of getting your video ‘speakertexted’. You can then embed it on your site along with the transcript. Visitors can pick a chunk of the attached transcript, copy and paste it in their blog or site as a link to the exact moment where the quote surfaces. The link will go to the publisher’s site, and not YouTube or other such video platforms. The publisher thus gets rewarded because this not only generates viral traffic directly, but also the link builds good SEO.

New mobile platforms like the Android and the iPad have significant implications for the SEO. This shift to closed platforms from the open web is bound to have substantive impact.