The first important step in a marketing campaign’s conceptualization, Search Marketing included, is to assiduously define its target audience –...
Author - Chetan Asher
Even as Microsoft is trying to become ‘more social’ with Bing by opting for integration with all your Facebook friends, you cannot expect Google to...
In today’s technology driven and Web-oriented world, all of us are bound to accumulate a vast load of data about ourselves and our lives –...
Educators world over are taking a fresh look at YouTube, the world’s most popular video sharing site, long viewed by them more as a repository of...
Keen to enhance the quality of its page ranking algorithm in an endeavor to provide more quality and informative websites to users cutting across...
Describing it a zerg rush of launches that it had, Google has just listed some of the major changes effected by it in the recent times, including ...
Niche content is finding acceptance and appreciation on the long tail of the Internet, especially the user-driven social sites. Google’s...
Generic search on basis of trial and error methods has evolved into specific, intelligent domain-driven information discovery, which is now at the...
A spate of Specialized search and data analysis can be extremely valuable and handy as the online world continues to expand at a breathtaking speed...
For its part, world’s top social site Facebook has made repeated efforts to quell concerns of marketers about its ads’ effectiveness. The company...
When users visit Google, they generally have an idea of exactly what they are looking for unless of course, they are conducting a random search...