On February 28th, Bing launched a new keyword research tool, which is different from Google in terms of data and demographics.

Unfortunately, we do not have an official screen-shot to show you for now. However, we will be briefing you about the new layout standout, extensively.

Here, is our review of this tool:

• Export Data in various widely used formats
• Search for any Phrase. With Google’s Keyword Research Tool; you can filter by Broad, Exact or Phrase match only
• Keyword Data will be saved for 6 Months
• New API functionality to use data in other applications

You can access the Bing Webmaster Tool at www.bing.com/toolbox/webmaster/

Click on the “Keywords” Tab at the Top.

It will take you to a form, as seen below:

Key points, you should make a note of:

A) You can filter your search by Country, Language and Date range. It seems they have data back to around August 2011, available in the tool.

B) Strict Mode function – According to Bing, if you select this function, it will filter the results to show you only search volumes explicit to the keyword or phrase. This will exclude phrases which may include the original keyword.

Again, in strict mode, the results are not as expected. Again, in strict mode, the results are not as expected. Although the change in query volume can be noticed, it still shows broad keywords.

For example, perform a search for “Car Brakes”. It returns “car games” and “car rentals”, which is a bit weird. Inclusion of rentals or games is not what the end user will expect from a keyword suggestion tool.

C) Graphical Volume Trends – There is an inclusion of a few little graphs that indicate volume over time, next to the suggested keywords. It gives you an idea of how the keyword is trending. While it looks good, we cannot rely on it completely. This is because, even after modifying the time frame of our Keyword Search, we got the same little graphs regardless of the search dates entered.

Our final thoughts would be, to use this tool as a keyword research source for Bing.