Google AdWords Extends Pay Per Action to More Advertisers

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About Milind Mody

Milind is the founder - CEO of eBrandz, a professional SEO company in New York & India. Milind has been featured in various IT related magazines like Digit (Nov 2005) and BenefIT (Sep 2007). Milind also writes articles on Search Marketing in Popular Magazines like "Search Marketing Standard".

Few days ago Google AdWords, extended their Pay Per Action pricing model to include more advertisers. In March they introduced Pay Per Action model and it was available to select advertisers only. Now they have extended this model to include more advertisers. So exactly which advertisers are getting these invitations and what is the criteria?

It’s available to only those advertisers who are receiving more than 500 leads per month either in their CPC (content network campaign) or CPM (site targeted campaign). And one must already have AdWords conversion tracking code installed on their website.

So if your AdWords account is showing more than 500 leads in last 30 days then you should expect an invitation from AdWords to start Pay Per Action (PPA) campaign.