eBrandz Blog

Handy resources for real time social keyword search

When you want to gather or research semantic keywords relevant on the social web in real time, you can do so through social search. What you wish to find is how your prospects are using a particular term. Carefully look at the terms surrounding that key term and then determine how to make use of it for building your own set of semantic keywords. There are certain reliable avenues you may turn to keyword ideas.

What does the Twitter Search API do?

TwitterSearch allows you to check what’s happening at a given point of time in terms of worldwide trends.  You may employ operators for advanced search.  The basic way to employ it is to simply look up a generic keyword such as ‘SEO strategies’, and then find out what people are currently tweeting about it, You can thus try out different keyword phrases.

The Twitter Search API is basically a dedicated API to run searches vis-à-vis the real-time index of the most recent Tweets. The Search API can be uses to trace Tweets not older than a week or so. Search is focused more in relevance than completeness. What it means is that some amount of Tweets and users might be missing from your search results. To match for completeness, using the Streaming API is a better option. It makes possible access (high-throughput near-real time) to different subsets of public as well as protected Twitter data.

Basics of the Streaming API

The three broad Streaming products are: 1. The Streaming API; 2. User Stream; 3. Site Streams. Though these operate almost in the same way, each serves a slightly different purpose. For example, Streaming API is for public statuses from users, filtered by userid, keyword, random sampling or by geographic location, among other aspects. User Streams provide both public and protected statuses from direct messages, mentions, followings, and other events, which are taken on and by all users. Site Streams Beta lets multiple User Streams multiplexing over a Site Stream connection.

OpenBook for Facebook query search

Just like TwitterSearch, you may consider the context on how the keyword phrase is used to decide query intent on Facebook with the help of OpenBook. The tagline to it is illustrative enough. It mentions: “Facebook helps you connect and share with the people in your life.” It adds, even if those people may not be your friends or you may not even know them, you can still check their recent posts on basis of their own words.

As an introductory note mentions: “The new Openbook Organization lets you do a live-search of facebook member status updates in real-time by searching people’s Facebook posts. The results are from public status updates where the Facebook member has their settings public.

Openbook.org took shape in 2003. Then it was largely regarding the financial markets trading where the floor brokers would use an ‘open book’ that consisted of their buy/ sell orders. In 2010, it was converted to a different type of ‘open book’ consisting with real-time posts of all Facebook member status updates. OpenBook can prove to be a handy resource that will allow you to see what users are opting to share on Facebook.