For Search engine optimization (SEO) purpose, it is vital to keep a few critical aspects in mind while preparing the videos. Let us consider a few of them in some detail. Some of the elements that come into play are title and description, utilizing a transcription service and mass-upload services.
In the previous blog, we touched upon the topic of creating a background for video content SEO. From this perspective, some of the important suggestions discussed include preparation of a video sitemap, comprising the video file itself, a thumbnail, title, description etc. Another significant factor is the video length or its time span, as you cannot expect users to check lengthy videos. Also, more the number of videos, greater the traffic to your site…
Also, it is equally important to tag it, submit it, upload it, and try to get the word out by posting a link to it on your Facebook and Twitter accounts. In this post, we shall get more insights on an effective strategy for video content optimization. Here are a few more handy SEO ideas for videos.
Get a good title and precise description as you do for a web page. Add relevant, search friendly keywords, so that search engines can find your video content. Do not though cram the keywords as it may dilute the SEO effect. Titles for videos should not be verbose. Make them informative and innovative in nature. A title similar to ‘Useful tips to gain from the video content SEO exercise’ would be better than merely saying ‘Best SEO tips.’
Consider using a transcription service. Google simply cannot grasp the quality of a particular video unless you make it evident to the search webmaster. A text transcript along with the video is not a bad idea to let YouTube analyze your video content better. Type out a transcript manually before uploading the same to a video service directly when you upload the video! An automatic transcription service can also work for you.
Consider using a popular mass-upload service for the SEO benefit like TubeMogul.com. It automates the whole process of video submission to those video sharing sites. Your choice is decided by the fact whether you want to promote it for enhancing search referrals or to attract users. Here is a quick video SEO checklist for you:
- Use a proper Supported Format. As you must be aware, Google sitemaps will accept .mpg,.mov, .wmv, .avi, .asf, .mpeg, .mp4, .m4v, .flv, .ra, and .ram files. Don’t be careless to employ an unsupported format.
- Be careful during Video Sitemap submission. Submit it to search engines via webmaster tools window to get your content indexed, faster.
- Make use of unique URLs. You may utilize separate pages through hash-tags in the link.
- Insert correct key terms in both Title Tags and Descriptions. This standard SEO aspect equally applies to video content, too.
- Do not forget to set Robot.txt settings correctly. Remember, Google can’t crawl webpages wherein User-agent “Googlebot” is not allowed. All pages must allow Googlebot access.
- Make use of a CDN for higher search rank. A poor loading video is not good for SEO. Make use of a Content Delivery Network (CDN) for high speed pages.
