Importance of creating relevant and user friendly content

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About Milind Mody

Milind is the founder - CEO of eBrandz, a professional SEO company in New York & India. Milind has been featured in various IT related magazines like Digit (Nov 2005) and BenefIT (Sep 2007). Milind also writes articles on Search Marketing in Popular Magazines like "Search Marketing Standard".

What should prompt a top search engine to rank your website a notch higher than similar sites in the business? Why should it place your pages above those of other competitor sites in the same domain? If you make an honest attempt to find answers to this question, you will realize the importance of high quality content.

Authoring clear, precise and user friendly copy is a task crucial to getting your site ranked higher. If you do not pay requisite attention to copywriting, online visibility will become a distant goal to achieve. Search engines, as you must be aware, try to rank the best possible resources carrying the most relevant and updated content higher in their results.

A well-written copy helps market your products and services

If you want to market your products and services successfully, you should be able to show their strength through a well-written copy. This is extremely important from both users’ as well as engines’ point of view. Though the latter cannot necessarily measure the likelihood that visitors will relish a particular website, the vote via links system will serve as a proxy to identify the best sources of content online.

Obviously, unless your content is among the most authentic in its field, your site will invariably struggle against other better quality sites. It will be rated lowly by search engines, denting your chances of getting your pages ranked higher. It is the quality of your content that brings value to the site and helps you leverage its true potential.

Increasing the usability of your content

The usability of content hosted on your site is often overlooked. However, its importance here cannot be overstated. The following aspects play an important role in enhancing the credibility of content:

  • Descriptive nature of all headlines
  • Authenticity of facts
  • Accuracy of information served

These factors weigh a great deal for enhancing a website’s chances of retaining visitors and gaining quality links. Overall, usability is more about gearing a site towards the needs of your target audience. Success in achieving this will allow you to ensure greater conversion rates and higher chances of other sites linking to yours and forging a productive relationship with the potential site users.

Try out various writing and presentation styles

You should try out various writing and presentation styles to know their efficacy. This will help you know what makes your readers happy. In addition to their intrinsic SEO value, these techniques to copywriting offer the most engaging way of holding the user interest.

Remember, with high quality content; also come great links and, thus high rankings. Serve the content users can enjoy and the engines will ultimately reward your website with higher rankings!