In the present era, everybody wants their content to rise up high on the big stage. And fresh content isn’t the only way you’d be able to do it.

And in today’s pacey environment, people scribble away content without understanding the purpose of its build-up.

If we look back a few years, we’d notice the likes of blogs, infographics and other content genres galumphed their way in with a simulative scenario that saw individuals being sunk into the frame.

For content to take your brand on an upward stream, you need to know what you’re writing, in which way would it benefit the business and how you’d need to write it in order for it to take place.

For a content-driven initiative, we’ve put forth 4 questions that you might have to pry yourself into.

What’s the purpose of content?

You can’t just randomly start scribbling. You mainly need to know the reason that’s making you write the content. SEO’s have it aimed at organic traffic.

Well, SEO’s basically look for sites with keyword-rich content. But it doesn’t assure you of your targets.

The reasons for content creation include:

• Gaining social engagement
• Converting on-site objectives like lead generation or sales
• Building a brand or increase thought leadership
• Copy-cat tactics of the competition

And this is just the cover of a book. Every page about the content needs to be grazed through thoroughly by every hand on the deck.

Do you know who the audience would be?

It’s time to know on who your content would be aimed at, now that you why you need to write. In the process, analytics are essential to keep a track of your content; its size, style, additions, edits and more. This would keep you on the right path.

Keep your eyes on age, gender, interests, etc., of your targets and the review sections, landing pages etc. on your site. Note this down for thorough analysis whilst the planning phase.

View this sample that runs through age groups:

Here, you’d notice varying user performances in terms of bounce or exit rates. At this point, the existing site can help a user go through the site & begin a conversion funnel. But at the same point, it may not be a first-touch conversion point.

To know which content types generate better leads & sales, monitoring demographics can help you assess it. For instance, your content could be bound around videos that receive rave reviews from users.

What Content would do the trick?

From drawing in visitors with social media content to creating additional content on the websites, and a lot more. But a multitude of question marks about the real purpose of content still hover over our head.

A bit more analysis is required at this juncture if we’re to know how well the content is received by the users in the real world.

But there are tools like BuzzSumo that track content, highlighting the ones that’ve performed well.

Generation of best engagement levels on social platforms is what this tells us about. There are also other tools like Open Site Explorer that gives you an idea of the most productive content.

How to Test a New Content Type?

A careful approach is what’s needed to test a new content type, just to avoid risks.

Avoid relying on historical data if you’ve never attempted to create this content before. And always be by your content tracking search tool.

Social engaged content would pop up, the very moment you search for topics using keywords. If you peep into the chart of competitors, you’d notice their prominent presence relies heavily upon keywords used in blog posts, resource articles, videos, etc.

Always look deeper into your customer case by using e-mails, focus groups, surveys etc. to have questions lined up that’ll give you a sense of smarter keyword usage to target audiences with regards to their interests.

Polling specific questions will help you hone in on specific demographic information. Be aware that you are limited by the depth of your budget, but you can gain great insight on what kinds of content people are interested in.

These questions would have demographic information chiselled for better understanding. But don’t let the budget get the better of you. Don’t let your budget get the better of you, and cardinally focus upon people’s interests for a better insight.

Conclusion

This should give you a better perspective on coming up with content opportunities. Just avoid galloping down blindly with the digital crowd and into a content expansion effort.

Interpret & analyse your target audience’s interests and walk attentively through, precisely engaging upon your content expansion strategy.

If you are finding it difficult to create good, compelling for your website, we are here to help. Just send in your requirements to sales@ebrandz.com and our reps will touch base within 24 business hours. Or else, you can directly call us by dialling 1-888-545-0616 (Toll-Free). We’d be happy to assist you!