Did you know that according to the National Retail Federation, the revenue generated during last year’s holiday season was over $690 billion? What’s more, around about 20% of the sales were made online.
Over the past few years, consumers’ purchase journey has changed drastically. Technology and smartphones have led to even the most traditional customers taking the long route for making a purchase – from the mobile app to the web, to the brick and mortar store. The more savvy buyers, like most of the millennials, prefer doing most of their shopping online.
Therefore it is now imperative for businesses to up their digital marketing game to make the most of the holiday season. After all, this is the time when most of the people are going to want to get done with their shopping. Here are a few suggestions on how you can add more power to your digital marketing strategy this holiday season.
Build on the hype with prospecting campaigns
Prospecting campaigns are the kinds of campaigns that enable you to target those people who may not yet be aware of your brand. As these campaigns are generally used to cast a wide net, they are perfect for building brand awareness and the products and/or services offered to the customers. The new visitors to the site can then be retargeted with personalized ads, based on their browsing history.
Make mobile your priority
Reports suggest that businesses that invested in mobile prospecting campaigns earned saw 81% increase in their ROI. Even their mobile retargeting campaigns managed to garner strong click-through rates throughout the holiday season. Salesforce predicts that mobile traffic and orders are expected to overtake the desktop traffic this year. Hence, it would be a wise decision to focus your holiday marketing strategies around mobile.
Target the last minute shoppers
Panic purchase is indeed very real! There are many people out there who keep delaying their gift purchasing until the very last minute and then go into a frenzy to get it all done in time. Targeting these last-minute shoppers with your digital marketing campaigns can easily lead to a boost in sales during the holiday season.
Retarget through November & December
Reports show that businesses that ran retargeting campaigns through November last year saw an 85% rise in sales and an 80% boost in their total revenue. In order to ensure that you do not miss out on any sales opportunities, it is better to focus your efforts on retargeting all through the holiday season.
Bring in the influencers
With social media playing a huge role in almost everyone’s life these days, investing in influencer marketing strategies gives a brand great reach, connections and impact. This is especially true for the holiday season. When a person, who a lot of people already relate to and ‘follow’, endorses your brand and products and/or services, it is bound to have a positive impact on website traffic and sales.
Final Takeaway
Even if you have not yet been able to come up with any special plans for your digital marketing for the holiday season, it’s not too late. You still have time to amp up your marketing strategies with the help of the tips given above so that you can bring in more traffic and boost your sales.
