Link building is a vital aspect of search engine optimization. It involves a structured approach for conceiving and creating quality one-way inbound links. The ethical links are intended to prompt search engines to increase the ranking of your site. A one-way link, on a basic level, is perceived as a vote of confidence. It raises link popularity of your sites.

The more and better quality links that link to it, the higher your site be ranked in search engine result pages (SERPs).

Aim of a link building campaign

An ethical link building looks to achieve increased PageRank as well as link popularity; higher position on search engines; enhanced targeted traffic to a site; increased online visibility and greater brand awareness, bringing added value to your site. Link building is considered among the most critical elements of any effective SEO campaign as it invariably increases link popularity.

A link building campaign should focus on seeking one-way and relevant links to your site from high value online sources. Following are the other important aspects to consider while initiating link building:

1. A well conducted and effectively managed link building program serves as the most potent online marketing strategy a Web-based business can carry out.
2. It helps leverage the optimum benefits of drawing one way links to bring targeted traffic to your site and enhance your link popularity as well as ranking on the major search engines.
3. Every one way link you get in your SEO link building campaign should be gained through a totally manual ethical link building process.
4. A link building campaign should avoid usage of any link farms or involve huge link exchange programs. These unethical SEO link building methods can cause your website to be penalized by the search engines.
5. A link building campaign ideally should target the best possible one-way links for your site. The links you select should be related to your business domain and site. They should be highly ranked and, in essence, quality ones.

Quality links are rightly considered as a valuable property. But formulating an effective strategy for link building can be a rather complex task, owing to its intricacies. To overcome this, it makes sense to approach experts who offer advice as well as solutions that are easily comprehended by website owners.

Once intricacies of link building are understood, a proper strategy can be set and followed, to ensure excellent returns on investment (RoI). The key is to locate good sites, blogs and other online resources to secure links from on a consistent basis. It is equally important to establish your website’s USP.

There’s a major difference between the USPs you spot on a site and those you will find in a business as a whole. The key for an expert is to get inside a company’s business model and grasp its finer aspects. We shall follow other key elements of link building in the next post.