Tag Archives: Adchemy

A more user friendly Microsoft Advertising Search Network interface

Microsoft’s adCenter platform is set to launch enhanced capabilities to the market at the advertiser level as well as in modifying relevance algorithms (matching, pricing, ranking, the black box etc). The whole exercise is geared up towards providing advertisers with greater control and more transparency. Let us get a quick recap of some of the enhancements lined up for the Advertising’s Search Network of Microsoft: Continue reading