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Tag Archives: brand marketing capabilities

Why is it necessary for marketers to leverage the user profile data?

With passage of time, user sophistication has increased and people are paying greater attention to the end usage of their data. If you are keen to build the reputation of your brand, it is vital that you take your customers into confidence and win their trust.  Continue reading

The new Web language: opportunity for marketers, concern for users

Concerns over Internet privacy in the past have spurred consumer anxiety and several lawsuits as marketers look for innovative ways for tracking usage pattern of people on the Internet. In fact, in the next couple of years, a highly powerful new suite of capabilities will be available to Web developers. They are expected to provide advertisers and marketers with near-total access to complete details about users’ online activities performed on their home or office computers. Continue reading