Tag Archives: Commercial Link Networks

Ideas to guard against over-optimization penalty

Actions initiated against ‘overoptimized’ sites by Google have been intensified. It seems a series of recent updates are easily able to detect most links-related overoptimization digressions, which can lead to both short and long-term positional damage, with or without any warnings. Even though the search engine major announced the Penguin update a couple of months ago, changes on its link evaluation system have been quite noticeable well before the announcement. Continue reading