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Tag Archives: conversion rates

How sticking to the basics can increase conversion rates?

Now let us check with a practical example as why a particular headline may or may not work. This is one headline that states. ‘Keeping Tabs On Your Diabetes Just Got A Lot Easier.’ Doesn’t it sound more like a typical generic marketing message since almost all products promise to make your life easier? The focus here is on the product on offer and not on the customer need per se. Continue reading