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Tag Archives: E-Commerce

Why Optimizing for Conversion Rate won’t necessarily increase revenue?

Conversion Optimization is a handy technique that enables site owners to enhance conversion rates cutting across their marketing investments and investments, including core business sites, email, PPC, social media and other E-Commerce platforms. It is important to align analytics to online marketing investments. This principally involves measuring your digital interactions/ conversions as well as understanding target audience behavior and competitor strategy. Continue reading