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Tag Archives: Facebook fan pages

How the Facebook brand page will facilitate a more meaningful interaction?

With a new Facebook brand page, the focus will now shift to telling an authentic story that users can relate to for them to identify with the brand. The purpose of communication now will be to convey what is it that makes your product or business stand apart, and strike an emotional chord with your loyal fans through exclusive news, blooper videos, behind-the-scenes action photos, real-time mobile images and sound clips. Continue reading

Importance of archiving social media communications

As businesses and companies caught in today’s cut-throat competition – both online or offline – look to aggressively market their product and services, social media is taking center stage for its reach, effectiveness and cost-efficiency. Marketers are resorting to dynamic Facebook fan pages, informative blog posts, timely Twitter updates and regular industry updates, to reach out to more and more people on the Web. Continue reading