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Tag Archives: Google Buzz

What are the different social media channels and their advantages?

An array of new media channels are now available, providing an effective means of reaching out to prospects on the Web. Developing a strategy for branding and marketing on these networks necessitates proper integration of the different forms and platforms. We shall consider some of them in this series of posts: Continue reading

The search engine giant tries to catch up with the social media leader

Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all remember Google Buzz and then Orkut, or for that matter, Google Wave! Google is not going to give up so easily, it seems. Continue reading