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Targeting your ads to specific countries or cities

You can choose any particular combination of geographical locations to target with your Google ad campaign, to focus on countries, regions, territories, cities and specific custom areas. For instance, if you wish to access English-speaking users in certain areas, you might target key regions within the US and perhaps a few large English-speaking European cities. If you run a food chain in New York, obviously you should target ads to that area, to increase their effectiveness. Continue reading