Tag Archives: high bounce rate

Establishing the link between bounce rate and conversion

It is wrong to assume that bounce rate is the only defining parameter that will tell you everything as far as conversions are concerned. Say what if, users are regularly hitting your landing page and then moving to the Help section instead of purchasing a product? Or may be that they are using the search box instead of clicking an article? In such a scenario, the bounce rate will be a low, but that will be deceptive. Why so? We shall find out. Continue reading