Tag Archives: influencers

Why is it vital to align your online marketing strategy with review and search sites?

Online marketing has become very complex and challenging owing to a greater flow of information and choices available to prospects, who now have definitely turned more finicky. A host of review sites, forums and platforms are shaping or reshaping the way they engage with brands. In this context, it has become critical for businesses to monitor online conversation. Continue reading

Why must small businesses listen to online conversations?

The overall attention span of today’s customers’ and also their keenness to engage with a host of divergent marketing messages is continually decreasing. This is largely because of an array of marketing channels available, prompting to them to consider and try out various options to check which one suits them the best. Continue reading