Dealing with content conundrum is getting trickier, as businesses are trying to reach maximum possible audience base to enhance conversions. In their quest to bombard to consumers – both prospective and existing – some brands run the risk of diluting their message; need of the hour is clearly to produce quality content and focus more on targeted message instead of putting too much emphasis on the amount of content produced that can have a counterproductive effect and end up distracting many consumers. Continue reading