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Tag Archives: online communications

Why is it vital to ‘listen’ to online conversations?

When it comes to managing online reputation of a brand, several factors come into play. There are issues like how to document the highly dynamic social media communications, different advertising material and all sorts of client communications – both generic and specific. In essence, electronic data management is becoming very vital. If you don’t preserve it, you may lose it and thus perhaps land yourself in trouble at some stage. Continue reading