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Tag Archives: SERPs

GOOGLE PREFERS TO INDEX HTTPS PAGES ON PRIORITY BASIS

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Google considers its users’ web security as one of its top priorities. That’s why it constantly works at providing a more secure web browsing experience to the users. It feels that web browsing should be a private and confidential matter between a user and the website, devoid of any third party intervention. That’s why it recently announced that it will now only index an HTTPS enabled site or its equivalent one.

The real reason behind Google’s initiative is to have every user landing only on an HTTPS enabled web page. Keeping that in mind, Google now only wants to index HTTPS enabled pages or their equivalent ones. Hence, right now HTTPS or their equivalent pages are one of its top priorities.

In fact, this is a step in the right direction by Google as compared to last year, where it was asking for help to locate and index HTTPS enabled URLs. At least now, Google is able to do the needful without asking for any help.

This latest initiative by Google is quite different from last year’s ranking preference given to pages enabled with HTTPS. So, site owners, don’t get confused as it won’t make any difference to your search rankings. It only means that the search engine bot prefers to index the HTTPS version of your site URL on first priority basis, in case both (HTTP and HTTPS) versions of your site are available.

“Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”

With that said, it seems that the balance is slightly tilted in favor of sites enabled with HTTPS, which means that in the longer run HTTP pages may cease to exist. But it certainly is a win-win situation over sites with non-HTTP or HTTPS pages.

This is the reason why every site owner now wants to upgrade their site to the HTTPS version. Also, the most search impressionable top ten sites are now all HTTPS sites.

These are some indications as to what we can expect from the search giant in the future and it definitely serves a reason or two for SMEs and other businesses to upgrade their web presence to the next level.

For more information, please write to us at sales@ebrandz.com or call 888-545-0616 (Toll-Free).

THREE POINT GOOGLE RANKING FACTORS FOR YOUR VIRTUAL PRESENCE

google-rankings

Welcome to the monogamous virtual world of search engine created by Google (with respect to Microsoft, Bing and of course Facebook). In this world, Google is the major authority that will dictate its terms on its users. Those who adhere to the norms will survive (with better ranking) and those who don’t will perish (poor ranking). Changes are inevitable in this world and only those, who constantly pass this survival test, will rank higher and ahead of their competitors.

Google will constantly test your patience with several major and minor algorithm updates. From Panda to Pigeon to Penguin to the latest Mobilegeddon updates will test the overall quality of your website and if you still remain unscathed then your online visitor will become the ranking factor.

You will be constantly be deemed by Google on the basis of the impression that you just left on your click through user. From the desktop crawls to the laptops comfort and now to the smart mobile searches, your online visitor will test your rank worthiness, too. From the overall look and feel of your web pages (technical aspect) to the richness of your content in terms of user engagement (content and user experience), will majorly form the basis of your Google ranking.

Listed below are three point Google ranking factors that will be touched upon in this rather brief discussion.

1) Technical Aspect Of Ranking

How technically competent your website is, still forms one of the major ranking factor on Google. With each passing year, there is an increase in the search volumes of the domain names. Popular brands often rank higher on the basis of their visibility factor, brand searches, with or without extra keywords also influence the non-branded searches.

In addition to that, your domain’s SEO visibility, H1 and H2 tags, the meta description, a smart URL, which is worth thousands of keywords, website’s navigation speed and to some extent HTTPS encryption are some of the positive factors that should be considered.

Otherwise, Keyword domains used to influence the ranking as such but not so much as of now. If previous year’s stats are to be believed, under 10% of the URL’s in the top 30 included a keyword in their domain, which got down to 6% this year. Also, Flash enabled web pages was significantly lower on both mobile and desktop SERPs.

2) User Experience Is Crucial Too

The user experience is one factor that aids in the automatic surge in your online ranking. The better the user experience, the better your ranking. The click through rate, bounce rate and the time spent on a particular site are some of the most important factors that determine your ranking. For that to happen, the internal link structure of your website becomes crucial to your chances further. This year, so far there are 150 internal links within the top 10 rankings as compared to 131 last year. The same goes for optimization as well, factors such as responsive design, font size and interactive elements. Bulleted lists also influence the ranking as they feature in the second ranked sites and 40 in the top 30.

Moreover, the number of images helps the rankings whereas in the previous year, stats showed the number of video embedded sites experiencing a drop in the rankings.  Google only plays video thumbnail in SERP’s with the dominance of YouTube making things only worse. According to some surveys, a large number of Ads hurt the rankings in comparison to the pages other than first two SERP spots recorded the AdSense percentage of more than 10.

3) And Content Is The King

Content is not only the king but the entire kingdom. As far as your online presence is concerned, it becomes far more important in terms of user engagement. The study of the content of top 30 ranked sites shows the word count for top 10 pages averages around 1,285, 25% higher the previous year.

According to some popular surveys, keywords have become less influential in the context of content. The survey findings confirmed the drop in the ranking towards the topmost position with the percentage of pages that have keyword to rank as an external link’s anchor as such. But keywords do play a crucial role in the internal links structure of your website.

The comprehensive study can be found here.

In conclusion, it’s all about the survival of the fittest in this virtual monogamous world of Google and if your online presence covers the above three point ranking factors then all is well. If not, you can get in touch with us at sales@ebrandz.com or Call 1-888-545-0616 (Toll Free). And, do not forget to ask for a FREE SEO Analysis of your website.

Key things to remember while using Rich Snippets for higher click-through rates

From a search engine user’s perspective, rich snippets are very important since they help them decide more quickly and more efficiently if a particular page indeed contains the information that they are interested in. They are so designed as to give online users a good sense of what’s there on the page in SERPs and how it’s relevant to the respective query. This is indeed very critical for your prospects to find the site pages right there in top relevant results. Continue reading

Relevance of Rich Snippets for enhanced conversions

Rich Snippets provide summarized information at a glance about specific searches. They draw the attention of users to relevant site pages by offering instant and concise details in result pages. In spite of their small stature or scale, they can be very handy to website publishers and webmasters. Including them within the source code lets Google make more sense of the webpages. Sites using this form of labeling system for their structured content will obviously enjoy greater visibility in SERPs. Continue reading