Tag Archives: small business marketing

Stay tuned to the rapidly changing dynamics of marketing

It goes without saying that the World Wide Web has emerged as the prime purchase path for a growing number of consumers. For a small business owner, operating in the online space, it is extremely important to keep pace with the latest developments and trends. Continue reading

Local business advertising market in spotlight with Google’s entry

Google is preparing to unveil Google Offers, in a direct competition with Groupon, as if suggesting: ‘If you are not able to buy them, confront them.’ Acquiring it would have smoothly turned over to Google most of the already existing business relationships struck by Groupon with local merchants not only in the US but several other countries as well. Continue reading

Four ideas for smaller businesses to thrive with smart social media usage

Business networking sites have effectively created a level playing field for smaller businesses in terms of marketing. They can not only survive, but also thrive with help of social media. Just a few basic things need to be kept in mind for their proper usage. The following ideas sure will help you to use a popular business networking site like LinkedIn in the most effective and focused manner. Continue reading