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What are the key link building metrics?

If an SEO Consultant looking to do link building, he or she is often evaluating the architecture and delving into site metrics. Link builders should be on lookout for cues, which make a site probably a good potential partner. Generally, they consider metrics like a SEO, but also some less tangible cues such as engagement or trustworthiness. What are the right strategies or steps to follow to qualify a potential link partner? Continue reading