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Tag Archives: Twitter pages

Why does devising campaigns on social media demand care and caution?

What are the repercussions when a specific strategy or behavior pattern is deemed antisocial by a large section of social media users? Two large marketers have recently found how social media can prove to be a double edged sword if not handled carefully and tactfully. Here is what exactly happened… Continue reading

Basic ingredients of a link building exercise

One area that website owners often seem to grapple with, while envisaging a search engine optimization plan, is a solid and consistent link building plan. It often proves to be quite a tricky job even for most experienced search consultants. Usually it makes sense to let the clients pursue their own link building goals based on domain expertise and insight they have at their disposal. Continue reading