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How digital technology is influencing the US Presidential campaigns?

If America’s presidential campaigns are to an extent keen contests over which candidate can master fast-changing landscape of communications technology, for now Barack Obama holds a clear lead over his challenger, Mitt Romney. According to a new analysis of how their respective campaigns are employing digital media to talk with voters directly, bypassing the traditional media, the Obama campaign managers have posted almost four times more content as that of Romney campaign. The former have been proactive on nearly twice as many social platforms. Also, his digital content has managed to engender far more response – double the number of views, comments and shares of his posts. Continue reading