Tag Archives: yahoo search marketing

A new and powerful search alliance for consumers and advertisers

Along with Google Adwords, Microsoft adCenter and Yahoo! Search Marketing are among the most dominant PPC engines on the scene. The transition of the latter’s ad serving to adCenter is already over in the US and Canada. It is now claimed that the combined entities can reach out to about 165 million searchers making use of Microsoft and Yahoo! sites, providing a volume of more than 5.7 billion searches every month. Continue reading