If you follow the basics of it carefully, there is every chance that your customized mobile site will become usable and highly efficient for the target audience that you want to reach. Smartphone users are that much more likely to initiate actions like buying a product after viewing a mobile ad or reading a product review. The process of conversion is usually aligned to mobile search.
According to a study done by Google, more than 70 percent of smartphone users look for related content on their devices after being exposed to ads both offline and online. Such are the peculiar habits of mobile users that you need to know in order to maximize your brand’s goodwill. In effect, marketers must be thoroughly aware of the new mobile consumer behavior.
The key thing to check out is whether or not your website optimized for the fast-evolving mobile and tablet generation. The new mobile and tablet technology gives today’s consumers the unbounded power to connect on the go on devices that easily rest into the palm of their hands. So your site must visually evolve to stay tuned to the changing rather shrinking viewing technology.
It is logical that your mobile website’s interface is simple, page sizes are small and font size is big enough. Make your content crisp, compact and visually appealing as well as geared up or a constrained screen viewing by utilizing CSS in coding. See to it that the site is regularly updated to draw attention of mobile web surfers as well as search engines.
Keep in mind the fact that mobile users does get charged per KB of web data they download from their devices. It is important to minimize your site even while maximizing its searchability. Cut down the image sizes. Ensure fonts are simple enough to easily decipher and understand. These are the aspects to keep in mind when devising layout.
Your URL reflects the crux of your mobile site so think of employing the better .mobi domain that gives a holistic mobile experience instead of .org or .com, denoting a desktop web experience. You may want to establish the mobile version on a subdomain, for example http://m.digg.com/ (the normal version is http://digg.com/). Avoid employing Flash, Java, Ajax, Frames etc as far as possible. Instead opt for XHTML (WAP 2.0), WML (WAP 1.2), or cHTML (iMode).
Test your site’s mobile version on multiple devices cutting across models and brands (ideally of different platforms). This is the only way to make sure that your mobile site will offer a complete experience to different categories of users. If you lack the access to multiple devices, you may use a web-based emulator like the iPhoneTester.com.
More ideas to optimize your e-commerce based offerings for mobiles
