There is no shortcut or overnight success formula to build a respected and widely followed blog. If you are not prepared to put in the hard and consistent efforts into building a target audience or loyal reader base over a period of time, the best bet might well be to consider guest writing opportunities. There is good scope on existing blogging platforms, business site blogs, periodic e-mail based newsletters as well as print publications.

A host of offline and online sources have a large and established form of readership that you can leverage. In most cases, it’s a win-win situation for both sides. A large majority of publishers and media companies are invariably looking for consistent contributors who can deliver quality and value.

• When it comes to selecting a blogging platform and a suitable hosting method, the choices and opinions differ from person to person. There are two broad options: One is to get started with a free blogging platform like Blogger.com or WordPress and putting to use the free subdomain URL they offer
• TypePad is a modified version of Movable Type which doesn’t require hosting. Blogger.com uses sub-domains to enable users to set up the blogs. Blogger.com is used by individuals who stay away from excess modifications and allow less control for hosting. Expression Engine is another blog hosting site which ensures increased customization and control over the site.
• While it may not a bad idea to get a feel of blogging with one of those free-to-use platforms, a serious blogger should consider securing a unique domain name and setting it up on a suitable and reliable hosting platform for the long term. When it’s a matter of selecting blog platforms, there’s probably nothing like a right or wrong choice.
• Preferences will vary from one person to another.  The platform a blogger selects should match with his or her needs. Try out them to check which ones you are generally comfortable with. This process is important since the choice you make can influence the success of your blogging venture. Though import features are usually there to migrate from a given blogging platforms to other, it’s always preferable to select the most appropriate one right in the beginning itself.
• Different people have different approach and experience regarding domains, blogging platforms as well as hosting. You may prefer blogger.com in your quest for blogging or set up your own blog that has a professional layout and design plus a standalone blogging tool with more enhanced features. The idea always is to increase online traffic and make your brand more visible to target audience.
• Generally it is advisable to go for the best possible setup to make the whole exercise as comprehensive and effective as possible in terms of content, design, optimization and marketing, though not necessarily always at the core of it.