Internet has truly transformed the spectrum of press release. Savvy business owners understand how the ubiquitous tool can now help boost the profit margins with the use of SEO techniques. Search engine optimization has changed the dynamics of copywriting.

The PR techniques have evolved over time. Earlier the copy used to be sent over wire services to analysts and journalists. The media persons would then decide, based on their contents and relevance, whether to follow up on them or to ignore them altogether. Under such circumstances, press releases had an extremely brief shelf life.

Search engines play a greater role in brand building

The scenario has changed with SEO techniques. They play a significant role in today’s releases and their reach. That’s mainly because most bloggers and journalists are less likely to pursue an unsolicited e-mail release, opting to utilize search engines to research and develop stories. In many cases, they think of a subject or a topic to be covered in an article or a post, to check out what they can come across through search engines.

Optimized copy and a link to your site helps

Following are the elements that underline the importance of SEO for press releases, especially by smaller business:

• While bombarding people with unsolicited releases would not really get you a lot of traction, an optimized copy distributed by services like PR Newswire and PRWeb can help your brand draw attention from media people and customers alike.
• Including a link to your site in your PR copy, and posting it on such popular platforms can help enhance your site’s search engine visibility and boost ranking.
• A press release can get ranked and rated highly in Yahoo News, Google News and other popular news search engines, giving it enhanced exposure and the added potential for more focused traffic to your site pages linked to in it.

• When influential writers post articles about your products/services and add a link to your website, it gives further exposure to it. This help boost search engine ranking of your site.

The more attention and visibility your copy is able to draw in top search engine results, the better chances of bloggers writing about your business. This will invariably increase sales and boost your profits.