GOOGLE WILL NOW DISPLAY AD UNITS IN ITS IMAGE SERPS

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About Milind Mody

Milind is the founder - CEO of eBrandz, a professional SEO company in New York & India. Milind has been featured in various IT related magazines like Digit (Nov 2005) and BenefIT (Sep 2007). Milind also writes articles on Search Marketing in Popular Magazines like "Search Marketing Standard".

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Google is reportedly introducing ads for the first time ever in it’s image SERP ecosystem. The search giant is launching its shopping ads on images in mobile. So the next time you do a Google image search for a particular product, you’ll start seeing a line of sponsored items next to the product on display. However, the update is rolling out slowly, starting with shopping ads which will take its own time to be rolled out completely.

According to media reports, Google Ads will occupy an entire line of screen space, taking a large share of screen space in image search results. As per Google, the reason why ad units find a place in Google’s image searches is the fact that most online shoppers prefer to do an image search on Google before actually purchasing a product online.

Also, most online shoppers are more or less faced with a similar set of queries pertaining to the purchase of a product like how much is the cost of the product and where they can purchase it. Online shoppers can expect most of their queries to be answered through Google’s new look of image search results, which will now include ad units displaying information regarding the product such as product pricing and the location where one can possibly purchase the advertised product.

Google’s new image search results containing ad units are now being officially rolled out to worldwide users. The Google Display network displaying images will display your PLAs in image searches, if you opted to become search partners as a part of your AdWords campaign.