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Tag Archives: shopping

GOOGLE’S REPORTEDLY IN THE PROCESS OF MAKING CONVERSATIONAL SHOPPING A DISTINCT REALITY

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There is some great news in store for the online shopaholic community as Google is planning to take your online shopping experience to the next level by adding a Voice Search feature. Yes, you heard it right! In the near future, you would be able to shop online for your favorite products, not via the click of a button but through the conversational search feature. A day ago, at SMX West, 2016 Google revealed the blueprint of this Future Shopping Technology.

At SMX West, 2016, Google’s Behshad Behzadi said that the search giant is currently working on a Conversational Search Feature that will enable users to make an online purchase or find their favorite product by talking to their gadgets.

Behzadi even gave some examples on how you will be doing online shopping by using the new conversational search feature on Google’s search engine. Google’s conversational Search feature will allow users not only to search for their favorite products at lower rates or find stores that are nearby, but it also allow them to directly purchase a product using their voice. So, if you want to purchase a 16GB pen drive using this feature, all you need to do is use the voice search feature on Google and say, “OK Google, find me some running shoes.” Google will then display results based on your command. Then to make the purchase you say, “Buy the shoes from Nike.” And you’ll be delivered your Running Shoes from Nike right at your doorstep along with a receipt of your online transaction.

Besides that, Behzadi said that the project is still in the beta stages, as a Google Team is still working on the blueprint of the conversational shopping technology. As per the blueprint of the technology, Google’s product listing data structure will combine with Google’s voice search feature to make Conversational Search Shopping a reality in the near future.

HOW TO MAKE MOST OUT OF BLACK FRIDAY’S PEAK SHOPPING HOURS

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While it’s true that Shopaholics don’t need any reason or season to shop, when you’re approaching a once in year occasion like Black Friday, you’ve got to make the most of it. Well, that’s what every shopper must be feeling, isn’t it?

But there’s one thing that we, as shoppers, want to avoid at all cost – a Crowd and Long Queues! Well, don’t worry about them coz Google has a solution for it. Google’s location data tracker even suggests you to avoid visiting stores during the expected rush hours between 2 PM and 4 PM this Black Friday.

Google has also released Store’s Thanksgiving and Black Friday footfall data in advance to drive the point home.

As depicted below, the shopping pattern is very different on Thanksgiving Day as compared to the other regular days. During peak hours, electronics and departmental stores often get crowded except for those few, which prefer to open up later in the day.

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Not every retailer rejoices though. Despite the mad rush hours, there are some stores which do feel the pinch of being left-out. This has led to talks on whether celebrating an occasion like Black Friday is indeed a good thing to do. The mood is not quite the same this year as compared to the last year in UK, where retailers took it hands on. While the mood may be different this year, this is not to say that people won’t be crowding the stores in huge numbers.

Besides squeezing sales margins to offer discounts, retailers feel over-burdened while managing the overcrowding traffic not only to their physical stores, but also to their online presence. This puts an extra pressure on the system and their product shipping abilities as such. That’s the reason why retailers end up recruiting extra resources to meet the demands of the holiday season. Besides that, there are retailers looking for an extended holiday season to offload their stocks. For instance, Walmart and Macy’s embark on the holiday season a little earlier than usual.

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As compared to the Pre-Christmas shopping peak hours, people shopping on Black Friday mostly look for cellphones and other electronic items.

  • Shopping malls, super speciality stores and regular retailers have recorded the highest shopping peak hours a week before Christmas.
  • Whereas the Dollar Stores have the highest peak hours just a day before Christmas.

Online & Offline shoppers and Black Friday

The data further reveals that shoppers nowadays are getting smarter and prefer to move online rather than crowd stores in search of best deals and offers. While there’s a surge of 11% in the online electronic searches, an 8% increase was observed in the departmental visits last year on Black Friday as compared to the other weekend holiday breaks. This shows that people are more interested in doing showrooming activity before actually making a purchase.

How advertisers can go about it?

The search giant, Google has some solutions for the advertisers.

  • Target customers with local extensions. Google suggests retailers to nearby located shoppers by using the local extensions in their local Ad listings. This will enable them to target shoppers located within 40 miles from their store location.
  • Increase bids according to traffic volumes. The search giant further advises the retailers to evenly spread out their budget on marketing campaigns so that they can suffice the demands of their offline and online customers. So if you’re expecting a heavy footfall in the afternoon as seen in the past year then consider offering your customers with better online deals.

Your Marketing Takeaway

Besides adhering to Google’s suggestions, the growing usage of smartphones bolsters the impending need for local SEO and optimization services.

For obvious reasons, there’s a growing need for businesses, whether local or national, to have mobile friendly sites. But you can also provide your customers with the offline ability to access your store’s product stock levels and in-store items to enhance their shopping experience.

For more details, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

AMAZON ACES THE E-COMMERCE WAR PURELY ON THE BASIS OF PERSONALIZATION

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Well, there is no doubt that Amazon is a big fish in the online retail industry. Such is the impact of this 1994 born e-commerce venture that around 40% of people turn to Amazon, when purchasing products online. According to an online survey, 44% of 2,000 online shoppers admitted that they go directly to Amazon for inquiring or purchasing a product online. And if observations of 2012 Forrester Research study is to be taken seriously, 30% of the U.S online shoppers preferred to search on Amazon search platform compared to 13% who searched for products on other search engines.

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However, the reason behind Amazon’s amazing online dominance cannot be attributed to its soaring popularity among the online shoppers as such but there’s more to it.

According to a new research by BloomReach, Amazon’s unique personalization of products across its platform makes it a tempting online shopping destination among the online shoppers. This is main reason why Amazon’s hurting online retailers to become the No.1 online shopping destination.

“That’s not exactly mind-blowing,” says Joelle Kaufman, head of marketing and partnerships at BloomReach. “We all knew Amazon was gaining in efficacy, but that’s pretty dramatic in three years.”

Amazon’s unique way of personalization not only separates it from other online retailers but also is a step towards enriching the online shopping experience. That’s why it has a major influence on almost three fourth of the online shopper community racing ahead of Walmart at 9% and 8% by eBay. Moreover, about 87% of 2,000 online shoppers admitted that retailer’s personalization style influences their purchasing decision.

But why personalization as such influences customer’s online purchasing behavior? This is mainly due to Google’s online tactics of ranking ahead sites with better consumer experience. This fact was opined by about 67% of the study respondents, who admitted website’s personalization style favoring Google searches had an impact on their purchasing decision. Moreover, the BloomReach study indicates that around 86% of the 500 online retailers feared the search giant’s predictive capabilities plays a significant role in online consumer’s website preference based on personalization.

According to Kaufman, “The consumer thinks, ‘I want [brands] to get it right because Google does. The consumer wants to do business with retailers that know them. We think there’s a real opportunity there for retailers to convey a deeper relationship by leveraging the ability to curate particular types of products, so the consumer comes and doesn’t get overwhelmed with choices.”

On the other hand, about 44% of the online retailers look upon Amazon as their biggest threat followed closely by 41% online marketers, who feel eBay as their biggest competitor.

Besides hurting the online retailers big time, Amazon also competes with the Google’s search platform with 30% of the online searchers preferring Amazon’s search platform. According to Eric Schmidt, Google’s former chief executive, “People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”

Moreover, Kaufman also credits the fact that since Amazon doesn’t have a physical store location that’s it’s crucial for it to ace the list of most preferred online shopping destination. That’s why the online retailers consider personalization as one of their top business priorities.

“You always wonder, ‘Is [personalization] creepy? Do people ignore it?’” says Kaufman. “I think people are so overwhelmed with choices and so pressed for time that the idea that you can curate a selection just for me is really powerful. It’s basically all the reasons I want to work with a merchant: helping me shorten that list of my choices and then presenting to me what I would like.”

With that said, if you are finding it difficult as an E-commerce entity to enhance the overall quality of your website or make it more google search friendly then you can contact us at the earliest. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.