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Tag Archives: user-behaviour

SUMMARY OF CHANGES IN SEARCH BEHAVIOR AND TRENDS

search-behaviour

People’s search behavior change and so does the trend. So let’s discuss what’s new and what remained stagnant.

Mobile

You are already enlightened regarding the fact that 50 percent of all searches are done via mobile. But the surprising thing is this statistics only relates to Smartphones and mostly High-end. Most of the people assumed that the term “Mobile devices” also covered tablets as well, But it’s evidently not.

In most of the countries, Mobile searches have outnumbered the traditional desktop searches. This huge change has been discussed precisely earlier. So will move on to next point.

Intent

There’s a huge change in the way we use search engines.  The questions which were asked previously like “What” or “who” has now turned to “How” and “why”? It may seem like not a bug deal to us, but it presents a big challenge to search engines. Just because search engines are evolving day by day, and there are many algorithms to provide best possible results. People are relying on the search engines even more.

Also, the term going online is now old because everyone is now online all the time. And that’s the reason why people are asking more complicated, ambiguous, intense and unprecedented questions frequently.

To deal with such situations, Google has introduced Artificial intelligence which is now processing 15% of the overall searches. It is named as “RankBrain”. It digs outs approx.. 1 billion pages to find the best possible match for that “New search term”.

Local Search

The local search has managed to achieve height that seemed impossible lately. The “near me” search has escalated to a whopping 34 times since 2011 and as you have already guessed 80% of these searches are on the mobile.

If you run PPC Campaigns or alike, you would love to concentrate on Geo Targeting since 50% of consumers who performs a local search, visits the store on the same day.

The rise of local search has given the local business owners a rare opportunity to compete with giants that are already in the market with really high budget and a huge fan base. They can use local intent like time, location and device to broadcast far more useful and relevant ads to people. And as you know that relevancy is the key in the online market.

Search is more Conversational

The use of voice search has been doubled over the last year. Since you can search while driving, walking or even jogging. This ease to search resulted into more long tail searches. Long tail searches provide users with most relevant search results. And it is also a boon for the website owners because they are also hoping for the same.

Demographics

Income, health and education

May people with higher income seem to remain online for longer durations due to multiple connected devices, but they don’t search much as compared to people with lower income. Also when it comes to searches, both the people type exactly the same thing, so the search behavior is not so different.

Age

Age also doesn’t affect “much” on searches.  The current generations that are born with the gadgets in hand surprisingly are not more convenient when it comes to search. In fact, an old man around 50 or something tends to search more conveniently because of experience. The new kids are more into long tail searches as they need specific answers while the older persons search for a popular term.

Gender

Gender does impact the searches. Men tend to spend longer time on searches as they go down to searches whereas women are limited to the second and third position of the search results.

However, Women are more online than men, as they stay connected using different devices; also they spend longer time in websites than men.

Summary

The conclusion is, it’s time to go back to the old adverting approaches, more personalized and precise. The more you grapple your strategies around your targeted audience the more chances you get of reigning supreme.

Also watching every algorithm and change in trends is a prerequisite. So that you can revamp your campaigns as quickly as possible.

Need assistance on any specific topic? Don’t hesitate pal, just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free).

THE CONNECTION BETWEEN CONSUMER ATTITUDE & THEIR BEHAVIOUR

consumer-attitude-behaviour

If we look back, consumers in the earlier days were quite different. They were seen as a group who’d look at things with a similar perspective. Be it products, their discounts, sales etc. Whatever the case, the scenario would be the same.

But, if you riffle through the sequence of events that take place today, the manner in which we look at customers or the way in which they look back at us has changed to a great degree that’s distinctively eye-catching. In today’s world, it’s certainly not a harmonious affair, and each customer uses his own eyes & brains to make choices that eventually give rise to reviews, be it positive or negative.

Hence, analysing consumer behaviour is a must in order to channelize and stabilize their attitude that’d engender ascendancy in business profits that’d bring about customer satisfaction at the same time. To execute this tactic, you’d require on-page surveys and usability testing. Whilst talking about the analytical bit of it, consumer demographics, web page visits, campaign interactions & other forms of engagement should be thoroughly assessed for a ‘hole in one’ result.

Survey Creation

Customer relationship management comes into play in this segment. But before we cut this into various portions, focusing upon an individual’s lifestyle is quite an essential factor. We need to make a list of almost everything a customer has in his mind in order to bring about the best for both parties. Their passion, favourite likings, daily habits, day-to-day or periodic products that they use, & more of these. Also, you need to assess what they purchase, why they do so and who they get it from. Whether they purchase your products or they purchase products off your competitors’ cabinets. Knowing the psychological aspect is a must in order to proceed in an emphatic fashion.

An on-page survey is just what you need to gather necessary information. At this stage, social media presence is what you require for greater engagement levels with customers who look elsewhere. And if you look away from social media platforms, you could witness a low completion rate along with demarcated responses.

At the other end, surveys harboured upon websites draw in other firms who come in with services that make such tasks a lot easier. Ideally, surveys should be implanted post conversions or exits. Amidst all this, surveys & inquiries shouldn’t hinder purchases of products that weren’t there before such practices & proceedings.

Examining Usability

Next comes the usability tests that you’d need to put into action, once you receive all information from consumer surveys. These tests should be looked upon as mini-focus groups that assist you in completing such tasks.

As we see around us, most digital marketers let the objective of websites fly by them, paying no attention. Improving websites in all its possible ways is highly necessary in order to bring about visitors with the highest value. In spite of this, we step over this process, letting go of opportunities that turn a newbie into a loyal customer. Therefore, usability tests bring forth changes in our beliefs & eventually let websites bring about the change needed in a new customer.

What Next for Marketers?

A few questions rise up, now that you know what your customers wish for and having experienced them browse through your site.

  • Do your expectations and its results go hand-in-hand?
  • Is your brand in sync with your customers’ lifestyle?
  • How can we increase brand loyalty?
  • Does your website bring about satisfied customers?
  • Is there any specific reason for customers to visit your website?

These questions yield answers that build a sturdy customer profile base. Tagged alongside is qualitative reasoning for observed behaviour pre-existing in your web analytics platforms. In the process, you’d experience attitude changes in your customers that’d lead you to change with them.

Converse is brand comes in as a decent example. This shoe brand started off in the sportswear segment, but gradually changed its path, tying its laces up as an everyday footwear. This took place with the changing attitudes of the public. We can see how the brand adapted to these changing attitudes while maintaining its presence under the spotlight.

For a brand to sustain relevance with the transient desires of consumers, it must be flexible enough to bend, shift, and yield to the diverse spectrum of customer demands. The only way marketers can fulfil such a promise is to regularly analyze website efficiency and engage with the individuals in the composite target audience.

Primarily, most customers have their desires & wishes short-lived. That leads us brands to tinker our state of functioning with respect to customer demands. Regular analysis of website efficiency and engagement is the only way marketers/businesses could fulfil promises made to the compound customers.

How well does your brand understand its customer base? Do you have any additional tactics to suggest in order to get a better sense of consumer needs? Please comment below.

We hope your brand thoroughly perceives its customer base. You could also share your own tactical brilliance in this field, if you’ve got some archived in your list.

Share your comments / views with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).