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Tag Archives: user-experience

HOW TO IMPROVE USER EXPERIENCE OF YOUR WEBSITE

user-experience

An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.

Conclusion

It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.

THE IMPECCABLE COMBINATION OF SEO & UX

seo

People generally assume that SEO is just for increasing rankings in search page results. But the fact is it only one side of the coin.

SEO is more about identifying the exact thing a consumer is looking for in the website and identifying the value a brand can provide on that moment to the users.

Since you already know that Google growingly appraises user behaviour indication. The factor that decides user experience such as Page load time, mobile friendliness, button size on small screens and many others are used as signals for the organic search algorithm.

SEO is not about just keywords anymore. It’s more about understanding the core need of consumers and not to mention how, where and when. This has made SEO evolve from pinching metatags to enhancing one’s brand’s digital ecosystem. Hence, the SEO now effects the user engagement on a site and rankings equally!

“UX & SEO” are Highly interrelated and, as a result, you will see over 5 million Google results for this search term.

UX + SEO

SEO pundits bank on search data to bring an experience obliged towards the searcher. On the other hand, UX designer count on interactions, wireframes and storytelling to carry that same experience. Thus, UX designers had the design framework SEO requires and SEO possess the data which UX needs.

So it’s vital to understand that SEO & UX both work great together and, as a result, the design becomes usable & high performing & so does the website.

Things that occur when UX & SEO works together to fulfil the same goal is listed below:

1) A convenient and examinable website

A website will be marked as useful if the users can find it. A searchers experience starts before even entering into a website. This is why searchable websites are convenient and receive more traffic.

2) Wonder happens when UX designer get armed with search data.

SEO pundits use keyword data to recognize the search pattern of the user and what topics they search for. If the UX designers will be provided by this invaluable data two things will occur.

First: Generally design decision is based on sample size, so it is not tailor-fit for the users. If they will get the real life data of the users, they can provide highly relevant design experience since they exactly know what their users care about the most.

Second: The SEO perception will be based on site experience, which will help them position the website in the best possible way.

ux-seo

3) No more clicks to broken links

A user which is eager to get more and more information about the topic he is reading can click on broken links as well since he doesn’t have the patience to figure out where the desired content is on the website.

So if the SEO and UX will work together they can provide the desired content to the user with ease.

4) Enhanced convenience and creativity

Removing the SEO obstacle often leads to enhanced site architecture.

For instance: A proposed website design was hindering optimization for highly relevant topic, so we modified the architecture and templates to house this additional content.  As a result, the website design and architecture became more appealing and convenient.

Thus, the teamwork of SEO expert and UX designer resulted into serving SEO goal while improving the design and resources eventually available to the user.

In case you are willing to opt for such convenient, creative and SEO friendly website, we can be of your help. You can check our experience, offerings and testimonial to form a good idea about the quality of our services. You can also write us your requirements on sales@ebrandz.com or simply ring the bell on 1-888-545-0616 (Toll-Free).

FIVE WRONG SEO TACTICS THAT CAN KILL YOUR USER’S WEBSITE EXPERIENCE

So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.

Counting your Page views

Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.

That’s a Wrong Page, Mate!

When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.

Go slow when asking for their emails info

E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.

Masking your CTR buttons

Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.

Delivering a low quality mobile experience

Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.

Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.