Monthly Archives: July 2012

Keywords with high commercial intent bring value, finds a new study

A large majority of us invariably use Google search to find information, products and services on the Web. Smart searchers may have noticed the fact that sponsored results (PPC or pay-per-click ads) have been slowly taking over more and more of results page of the search engine. In this context, WordStream has just conducted a research into what sort of effect these new, more prominent, engaging and much bigger, ad formats are apparently having on the searchers. According to its findings, clicks on paid search listings score over organic clicks by a heavy margin of 2:1 for key terms with rather high commercial intent in America. Continue reading

Twitter revamps its mobile version and search features

Keen to keep its dominance intact and in a bid to become user friendly, Twitter, among the top social networks, has unveiled a series of changes, has undertaken elaborate redesign exercise and has introduced new versions for Android and for iPhone, apart from introducing Twitter for Nokia. To offer users a better experience, Twitter has also revamped search experience. We take a quick look at the modifications brought about by the site in the last few days. Continue reading

Adwords gets friendlier for mobile and tablet shoppers

Smartphones and tablets are fast changing the way people compare different services and shop for goods. More than ever, tech-savvy consumers have constant access to user-friendly information from their devices. This trend opens up newer opportunities even for smaller businesses to influence prospects’ purchasing decisions — at any place pr time, on the go or at home. To help businesses easily reach prospective customers while they are shopping, Google has just launched a new Shopping experience. Continue reading

‘Fake’ profiles and ‘likes’ haunt Facebook

The issue of fake profiles has become disconcerting and discomforting for Facebook after a BBC investigation that suggests many companies might be wasting their precious resources on adverts, to draw ‘likes’ from the site members with no apparent interest in their services or products. It seems many of the account holders who happen to click on the links have even lied about their personal data. The social networking site claimed it had ‘no evidence of any significant problem’.  Continue reading

Aggregation algorithms and the changing news ecology online

Digg rose to immense prominence a couple of years ago by significantly changing the manner in which people could share news on the Web. Though its subsequent fall – and ultimately $500,000 sale to Betaworks – goes to underscore the even swifter evolution of technology, which is now helping tech-savvy people discover useful and updated content online. Continue reading

Tips to build a thorough semantic keyword cloud

Making use of social media monitoring tools so as to track the mentions of your business or brand is a common albeit effective way of staying ahead of the immediate competition and building a meaningful conversation flow. Using the same kind of tools for your semantic keyword research can be just as effective when it comes to building a cloud of key terms around a particular user need or sentiment. Continue reading

Nuances of social media policy at workplace

While the usage of social media can expose closed corporate networks to many malicious code and devastating attacks, one of the problems businesses should worry about is obviously the ‘potential reputational damage’ owing to inadvertent disclosure of certain confidential business data or undesired information. A virus infection that at times is brought about as part of such harmful social media side effects is more of a technical issue. Damage to your organization’s reputation, in contrast, can not only happen very fast but also can get very difficult to fix. It may well carry legal liabilities. Continue reading

Infographics are “in” : Why every marketer should create infographics?

In this day and age, where new data is flowing in every day or perhaps every hour, we surely have more data than before, to comprehend. Statistical studies show that we create 1.5 billion pieces of content, 140 million tweets and 2 million videos, all in just ONE day! Isn’t that a huge number?

So how do you organize, assimilate and collate so much data? Do you bookmark, file it, take it down on your iPhones and iPads or just simply jot it down on your notepad? Hence, the concept of Infographics was introduced. Continue reading

How to effectively communicate your brand values?

Irrespective of the medium you opt for, it is essential to frame your campaign in such a way that it does not appear self-congratulatory and purely sales-oriented in nature. Your marketing approach should reflect sincerity and sensitivity when it comes to understanding genuine concerns of the people you want to reach than meeting your own goals. That’s a far effective way of communicating your brand values so that the prospects get interested in them at some point of time than brandishing your own achievements. Continue reading

A quick glance at fast-growing enterprise social networks

An array of enterprise social Networks have arrived on the scene, aimed at empowering employees and stakeholders to easily collaborate, make better and faster decisions, as well as to become more productive. The new-age niche platforms revolve around user-centric software employees can actually use, to produce tangible results and ensure an impressive return on investment (ROI). Far more than merely a recommendation engine, they offer an intuitive interface. Continue reading