eBrandz Blog

A quick glance at fast-growing enterprise social networks

An array of enterprise social Networks have arrived on the scene, aimed at empowering employees and stakeholders to easily collaborate, make better and faster decisions, as well as to become more productive. The new-age niche platforms revolve around user-centric software employees can actually use, to produce tangible results and ensure an impressive return on investment (ROI). Far more than merely a recommendation engine, they offer an intuitive interface.

There are several networks worth mentioning like Socialtext for company-wide collaboration. Its Dashboard in form of a customizable start page displays the information, which matters to marketers and brand managers, put together all in one place. Users can share specific status updates, know about popular content and connect with those who can help them get a task accomplished.

Profile pages let people draw more information about their peers, including their contact details and skills, the kind of content they create, and the groups that they belong to. Both public and private groups allow members to revolve around a common theme or interest and collaborate.

Web-based content generation tools let teams work together, developing pages, which are easily available to all so as to contribute to and to leverage. With online spreadsheets, blogs and wiki pages, the relevant information always gets updated, no longer confined to individual inboxes.

This enterprise social network allows users to identify the most relevant members in their network to engage and collaborate with. Built on an open and comprehensive web-oriented architecture, Socialtext allows companies to integrate various kinds of applications, and share those integrations in a private customer community. With it, a microblogging message can be sent to all the key employees about a major company event, for them to initiate meaningful conversations. There are other platforms like Socialcast that aim to accelerate performance by making it easier to find the experts and inputs that the employees need for solving practical issues. An introductory note on the site mentions:

“With Socialcast, data and information move between applications and users, and from users to teams, faster than ever before. Improve information flow by opening the lines of communication, turning your company into an incubator for collaboration. You can capture the knowledge that’s currently living inside your employees’ heads, their inboxes, and buried deep within shared documents by creating a real-time enterprise social network that becomes a central hub for information-sharing.”

By simplifying the process of sharing ideas, corporate data and expertise, it does away with knowledge silos that improve a company’s ability to tackle change and efficiently serve customers.

Within a Socialcast community, the three areas, which empower a user to follow beneficial content are people, groups and conversations. As you will follow more groups and individuals, your Home Stream will gradually aggregate more content. It is recommended that you follow the most relevant user groups and individuals, directly contributing to your productivity. If you think your Home Stream is getting stagnant, that may be a cue for you to look for more interesting people to follow.