Yearly Archives: 2013

Analysis of Penguin 2.0 for SEO Agencies; Changes in SEO Strategy

Memorial day weekend turned out to be quite significant for most of us in SEO industry. Penguin 2.0 was released on 22 May. Since we have a database of 55,000 keywords, it was helpful for us to slice and dice the results pre and post Penguin 2.0. We did analysis of top 10 results for approximately 21,000 local keywords, and below are our observations –

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Are Paid Inclusions Making a Comeback?


Once thought a relic of the early 2000s, paid inclusion programs are undergoing resurgence, though in different form. Paid inclusion programs are a search engine model where websites pay a fee to be listed with regular search results under certain keywords. They were popular in early 2001 but died out when Google, the one company who didn’t use them, soared above the competition and went public. Google made the decision not to use paid inclusions because they feared it would bias their search results. Recently, paid inclusions have come back under certain Google search conditions. These are searches involving information that Google claims it would not have access to without implementing a paid inclusion model. This development is a controversial issue within search engines today.

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