We all have seen them, too many of them. At times, even felt overloaded with them. Ever wondered why inspite of good enough data, visual chunks and best graphic tools, your infographics are well, flop? If not done perfectly, they can fail terribly. In Part one of the series, we talked about “Why every marketer should create infographics” , now let us figure out, why your infographics are not working.
Reasons why your infographics are not working:
Too much content/data?
The very motive of creating infographics is to present most of the data, graphically. Your data has to be visually compelling. So, your infographics fail terribly if you fail to visual your data. In an urge to pour in all the data available with them in infographics, companies often tend to forget the need to put visuals in first place. This results in too much fluff text with unrelated images.
Do not just create infographics to build links. Sometimes this trick backfires and fails drastically. A bad, confusing design completely negates any good information contained in it. When creating infographics, ask the following questions to ensure good results:
- Is your data evenly distributed? Or does it look out of place?
- Is your design in accordance with the content? For instance, if your infographic is about sensitive social issues, then having a more sombre design will help.
- Is your data updated and issue-centric? Or are you just using chunks of random, outmoded and inefficient data?
- Is it too long or short?
Nothing new for the reader?
Does your infographic focus on any issue? Does it give the readers anything new to learn and reflect on? Have you just created a visual story without any call to action or punchline? Make sure that your infographics have a message to convey.
Promoting your brand too much?
This is a common problem when all you are thinking about is ‘marketing’.They’re a turn-off for the audience. Feed the audience with information that they want to see, and not what you want them to see. This leaves a better impression of your company.
A good infographic in its entirety should tell a coherent story. Make it real, textual, visual and most importantly for humans. Have an interesting infographic to share or another reason why infographics fail, feel free to leave a comment.