With brands hiring social media companies to increase their fan base, you find companies going crazy to beat the competitors on this platform. Contests have become the easiest way to build fan base or followers faster.
What these companies forget at times is generating real time sales. The motive of social media is not to bring millions of people online but to convert this huge number into buyers. Let us have a look at the campaigns who turned the virtual world into the real one and the real to the virtual one intelligently to drive sales.
Dunkin Donuts
While launching Coolatta beverages, Dunkin Donuts came up with an intelligent campaign on Facebook that not only created the buzz about the upcoming product, but also generated sales.
What was the Campaign?
The facebook fans of Dunkin Donuts were asked to upload a picture of themselves with a Coolatta beverage to be entered into daily giveaways. You may not find this strategy new today, but when it was started by Dunkin Donuts, it was one of its kinds.
Result?
As the contest required a picture to be posted with Coolatta, the sales hiked. The brand got recognition among the masses and the newly launched product got instant popularity.
Old Spice – ‘The Man Your Man Could Smell Like’
Old Spice is till date the best campaign run on YouTube.
What was the Campaign?
The campaign was a series of videos that brought a character to life where he asked Men to smell like a Man and not a lady. Besides YouTube, this campaign used all other social media platforms to the fullest, which includes Facebook, Twitter, Reddit and many more.
Watch the video here:
Results?
It took only 24 hours for the video to get popular. With 22, 500 comments and 5.9 million views, this campaign gained recognition in the market while building a strong bond with customers.
The Balsams Grand Resort Hotel – ‘InnBedded Resorter’ Campaign
This could be said to be one of the best campaigns that leveraged social media to engage users and publicize the brand by ‘word-of-mouth’.
What was the Campaign?
With InnBedded resorter campaign, the Balsams encouraged people to apply for the job of staying at the resort, exploring the 8000 acre resort and just post the experience on every possible social media platform – tweet about it, post on facebook, write a blog and go crazy about it. The person who won the ‘InnBedded Resorter’ was paid $2,500 to spend summers at the resort.
Result?
The bookings saw a 20% increase in the month of August. The traffic to their site was also doubled. The resort was popular even before the campaign, but now people die to get a room at The Balsams.
Gap
Gap’s teaming up with the giant e-commerce website Groupon worked for the brand.
What was the Campaign?
Gap, with Groupon came up with a nation-wide deal where apparel worth $50 were offered for just $ 25.
Result?
In just a day, 4,41,000 coupons were sold which brought the brand around $11 million. This offers were promoted via Facebook and Twitter.
With the campaigns above, brands who are concentrating only on increasing the number of fanbase should understand that social media is a platform that could be used to drive sales. So, strategise today and let your sales sky-rocket.
