eBrandz Blog

New Social Media Platforms For Marketers In 2022

Social media is now one of the essential tools available to businesses for generating leads and revenue. In recent months, several new social networking sites have emerged to help enterprises to achieve their objectives. These platforms have attracted a large user base, investor interest, or media attention for their features and functions.

1. Instagram Reels:

Facebook has recently introduced Instagram Reels to create videos adjusted with music, special effects, and transitions. Reels are the type of content that can showcase your brand’s personality. In addition, reels can engage brands to make an audience presence for everything, from product releases to how-to guides.

2. Twitch:

Twitch is a live streaming platform that allows content creators to interact with their audience in real-time, and video game enthusiasts mostly use it. It enables you to engage with your targeted audience one-on-one. If your business is based on B2B principles, then this platform is essentially the next step along your sales funnel.

3. Tiktok:

TikTok is an excellent social media platform similar to Instagram that focuses on shorter video content that plays in loops. In addition, this platform offers a service called TikTok for Business, which you can use as a business owner even if you don’t have a marketing team at your disposal. You can also collaborate with an influencer on this network to help promote your brand!

4. Twitter Spaces: Twitter Spaces is a virtual chat room where users can participate in or host audio chats. When it comes to obtaining generalized feedback about existing products and your overall brand, Twitter Spaces can be a valuable resource. It enables you to use social listening to directly engage with your audience and get natural responses for your feedback sessions.