The best part of going viral on Pinterest, a virtual pin-board, is: Once you hit it spot on, traffic will simply flow. Thanks to its highly impressive growth in terms of unique user base and functionality to ‘repin’ as well as easily share multimedia content, your presence on the site can fetch visitors in large numbers – thus serving the purpose of lead generation and higher conversion rates . Pinterest marketing indeed can boost your brand in a short span of time.

After each piece of content gets submitted, it’s placed into the specific category pages. And getting onto the top of them is a prerequisite to going viral on the platform. Treat the category pages as your springboard to achieving popularity. You don’t require an established account to be at the top. Every bit of content finds a place into the respective category pages barring a few situations as mentioned below:

1. Seemingly in an attempt to curb spam, the site has opted to limit a user account to only a single piece of content on the specific category pages every hour. So it advisable to put off the pinning up activity to at least a couple of hours before getting ready for another content push. So hold on, if you have submitted something within the past one hour before doing so again.
2. Any bit of content, which is hosted on Imgur (to share photos with networks and popular online communities), apparently won’t succeed in making it to the top. This perhaps is a tactic to differentiate the site from Reddit, though there is no clear reasoning behind it. Just keep this in mind in case you intend to rehost content on your site.
3. Timing your submission is also important. So when any of your vertical visual representations (instructographics) is ready to be shared, pay attention to a specific time period as is the case with most social networks, when it is preferable to submit it. This will give it the best shot at being at the front or popular pages.
4. Users tend to become more active during particular points of the day on Pinterest. Study the usage pattern for a category that you are interested in. Your idea should be to get your content onto the platform when it’s perhaps least competitive still most effective, for example when users are either getting off work or just waking up. You would then want to submit content at least an hour before, to make sure it becomes visible to the target user base at the right time.
5. Monitoring is equally important. After having submitted your content and once it has gone viral, check the popular boards on Pinterest regularly to find out if has been rehosted on other sites or blogs.  You should value every visitor, treating each one of them as a prospective client for your brand, product or service offering.