The keywords that you select are employed for the purpose of targeting ads to your potential customers. Through a relevant keyword list, you are in a great position to display your ads to only those users who are interested. This helps to enhance performance as well as to keep costs low.

How key phrases and words work?

Keywords are the terms or phrases that users would employ while searching for specific products or services. They let you target ads to a select audience. For instance, if you sell electronic products and accessories online, you can make use of appropriate keywords in an AdWords campaign.

After entering that term in a Google search, there is every chance that your ad could be displayed along with the search results. It can also appear on websites and products present in the Google Network related to your chosen key terms.  The idea is to keep cost-per-clicks (CPCs) minimal.

Another important aspect is keyword quality. It is vital to select keywords that are highly relevant and of optimum quality. Generic keywords will not make it any easier to access potential customers. As a result, your advertising will be less profitable.

Tips to help you enhance your keyword quality:

• Select keywords carefully. Ensure that the keywords are specific and not overly general. They must directly associate with the core theme of your ad and also the page you intend to direct your customers to. A cluster of two or three keywords work most effectively.
• Incorporate relevant variations of the best possible keywords, with their singular and plural versions. Use synonyms, colloquial terms, and product/serial numbers, wherever needed.
• Be very specific. Too broad or complicated keywords will not attract users as effectively as those that are focused and highly targeted.

Keywords help decide how much you actually pay. Each of it will carry a CPC bid amount. The bids spell out the maximum amount that you are ready to pay each time a user clicks your ad. This is termed the maximum CPC (cost-per-click). You may consider utilizing automatic bidding

When setting maximum CPC bids, the value of a click should be considered. Think how exactly is it worth for you to make someone come to your site? If high or low, you might wish to reset a bid. A higher CPC bid can let your ad be displayed at a much higher position on that page. Your maximum CPC is though, just one of the aspects that affect ad position.

If you wish to set your own bids, you may try certain tools in your account for gauging the bid amount to help attain your goals. The Traffic Estimator helps you to get an idea of the competitive CPC bids for your keywords. The first page bid estimates lets you check how much you need to bid approximately on a keyword (based on its Quality Score).