There’s no denying the fact that we all love to hate those annoying ads that pop up suddenly. The reason being, we don’t often find these time-consuming ads to be interesting and that’s why we tend to block them when they show up. But making these ads a bit more interactive could possibly make them more acceptable to the users.

In order to make them user-friendly, CrossInstall, a mobile programmatic platform recently announced the launch of interactive PrePlay ads. These ads allow users to try out the demo version of a game, before being directed to the App Store or Play Store to install it on their devices. According to Newzoo’s 2015 Mobile Marketing Report, the net worth of the gaming industry comes to round about $35 billion. This means that acquiring new customers to play games could prove to be a bit more challenging due to the rise in user acquisition costs. Ads may be annoying but they are a necessary part of the marketing campaign and often end up providing great marketing solutions. Hence, serving playable ads to users could help achieve more compelling views from potential customers.

Here’s what Jeff Marshall, CEO and Co-founder of CrossInstall was quoted as saying through a press release:

“CrossInstall’s PrePlay ads are designed to be interactive, playable ads that are tailored to the individual user, from casual to hardcore gamer, creating a fun and dynamic engagement. For users to return to a game, they have to experience and enjoy the first session. Playable ads remove this first step so the first point of contact happens before the download.”

Noticeably,  CrossInstall conducted an experiment and found that 30% of users went on to install an advertised app after a trial run.