eBrandz Blog

Checklist of less important SEO factors

Mostly, SEO experts discuss important factors employed by top search engines for ranking. But not many of them talk of the non-ranking factors. In this post, we shall look at some of the aspects that can be tackled on the least priority basis simply based on an assumption that they do not give tangible benefits compared to the efforts and energy spent on them to boost your site’s search engine ranking. It’s not to say that these are areas to be ignored totally, but they should not take up unncesessary time and attention of yours.

  • Let us first have a quick sense whether H2 through H6 really carry any weight with engines. The only header tag, which still has any potential from a ranking consideration is H1 tag. If you do not already have one, most experts would tell you to go for a keyword rich H1 tags. Have you ever considered that it could perhaps be the fact that you did insert the keyword on the webpage?
  • A real test would be having a sample of pages. Do not add the key term or H1 tag to say 1/3 of them. For another 1/3, add just the keyword. Then add the same key term in same place in an H1 tag for the rest 1/3 of pages. Closely observe resultant ranking changes before reverting them all to their original content.
  • See if the rankings also revert back with them. If you carry this test, you would notice that the H1 tag does not really offer huge value. The real value lies in having the precise keyword inserted into your page content. The point is there is no need to put added emphasis on H1 tags for ranking purpose. They need not be placed very high on your priority list. Do pay attention to them, but only after you have created keyword-rich content pages.
  • There are people quite obsessed with their link totals. The links in terms of quanity isn’t all that avital factor in comparison to the linking domains number. Would you rather prefer 1,00 links from one site or one link from 100 sites? Several link metrics count for something more than the number of links, comprising anchor text, relevance, authority, placement etc. Link quality holds  the key and not the quantity. Do not simply focus on drawing more and more links. Instead concentrate on more of the right links.
  • Only Google will know your actual PageRank. However, it isn’t hugely important. Toolbar PageRank gets updated just on a few occasions each year. You should not base your conclusion on what your site’s toolbar PR is or assess link quality on basis of toolbar PR of the webpage.