One noteworthy aspect of the emerging digital holiday shopping landscape is the evolution of wireless media from shopping and sharing (product details) point of view. This has resulted in an increasing thrust on specific social strategies, especially to capture the attention of Internet-enabled smartphone and tablet users on the move.

Companies are understandably focusing on smartphone and tablet users. They are allocating more resources to develop tablet-specific mobile apps. These are designed in order to make digital catalog shopping more interesting by leveraging bigger screen of a tablet and its touchscreen functionality.

Retailers clearly are rethinking the way iPads interface need to be brought into play. Instead of simply scrolling through endless pages, it’s more treated as an interactive view, to hold attention of users. While just a small percentage of users today carry tablets, brands including Disney Store and clothing retailer Anthropologie have already launched iPad apps specifically aimed at capturing this growing base of potential customers.

Marketers claim that they are seeing a very good response when it comes to utilizing the iPad as a preferred shopping medium. According to a leading retailer, about 5% of sales were from mobile devices, iPads in particular between Thanksgiving Day & Black Friday morning.

Of course, to capitalize on the trend it is important to have a responsive and user friendly mobile site. It needs to be compatible for different mobile handsets as well as tables in terms of layout, design, construction, scrolling and overall user experience. A competent mobile version of your business site will allow you to reach out to the busy consumer on the move.

They are seldom sitting at their desks, working on a desktop; they can be anywhere, albeit armed with an Internet-enabled device. That is why it’s so crucial that you ensure your website is easily available on all possible mobile devices, and thoroughly optimized for a great searching and customer-oriented experience. Here are a few ideas in t his regard:

• Google AdWords now allows you to search keywords specific to mobile devices, thus facilitating the narrowing down of terms that you wish to use to access the instant consumer.
• Emulate the same SEO success formula employed for regular webpage optimization in order to optimize the mobile site. Fonts should be clear and legible. Important direction buttons need to be bigger and easily visible even on a small screen.
• Use keywords to construct search-friendly meta titles, title tags, headers etc. See to it that you do overload readers with cramped pages. Keep content crisp, short and simple.
• Images should be small and videos of optimum size so that pages load easily even at slower speeds for the best possible mobile experience.