As the world moves towards advanced technology, content marketing strategies have become vital for every business to stay relevant. Here are some content marketing trends in the year 2022:
Video content will continue to be at the center stage:
Video content is undoubted the best type of content. To ensure your brand is up to date on what’s trending in content marketing, creating and sharing high-quality video materials should become a central part of your strategy moving forward.
Voice search optimized content will flourish:
Voice search and AI assistants like Siri, Alexa, Cortana, and Google Assistant are well-known today, and they’re here to stay in digital marketing in 2022 as well! Consumers find it more convenient than typing their requests into a screen, so it’s vital businesses optimize content so that they can stay ahead of the curve!
Podcasts will continue to grow consistently:
Podcasts help create a marketing campaign. Just like an educational podcast outshines the rest. Due to this reason, various businesses are brainstorming podcasts that they can use as one of their strategies for winning over customers.
EAT will be more focused on:
EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness. It describes the ability to create content that could mean a return on investment. To rank in search results for 2022, you will need to prove your expertise, authority, and trust through your content. Content marketing trends are constantly changing along with the tools and strategies. The more you learn about 2022’s trends, the better prepared your marketing strategy will be for years to come.